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Following PowWow’s re-brand of estatesgazette.com last year, a positioning and brand awareness campaign was required in time for MIPIM, the property industries premier event. The aim was to communicate how the brand had evolved, and showcase their portfolio of products and services.
PowWow devised 4 supporting messages around innovation, opportunity, knowledge and network. These translated across print advertising for Estates Gazette, email marketing and the stand design.
The strong use of brand colours and typography in the creative gave the campaign authority without being arrogant. The stand was used as a working media hub. Using the same styling, black and white images of the team were printed onto the walls to welcome delegates.
“PowWow has really helped shape the estatesgazette.com brand and vision as they fully understand both the brand strategy and values. Direct communication with the designers means they produce high quality work, exactly on brief. Working with PowWow is a pleasure and I would recommend them highly.”
Jane Shackleton, Senior Marketing Manager, estatesgazette.com